Cash Generator is a national retailer with a unique buy, sell and loan store format that is a proven business model providing multiple income streams. Specialising in personal finance and the buying and selling of nearly new products, Cash Generator has become the first choice for a fair deal on the high street.
Where did we start?
The Cash Generator business model has been successfully developed over a number of years but began as a single store in Bolton, Greater Manchester, in 1994.
The potential for a franchise network of stores was instantly evident and our first franchisee came on board in 1997.
With currently over two-thirds of the estate now franchised, it indicates just how sustainable our business model is in providing excellent opportunities for people looking to invest with an established successful high street brand.
The company has grown considerably in size and stature with more than 215 stores currently throughout the UK . The addition of our retail website in 2009 has now enabled us to provide customers access to thousands of bargains and specialist financial services in the comfort of their own homes.
What we do
Trading in nearly new goods is thriving due to an eco-friendly buzz around recycling and of course the phenomena that is, eBay. What is, no longer needed by one person, is often perfect for another. Our stores buy a vast range of quality items on a day-to-day basis, offering customers fantastic deals on top branded products.
We also offer customers a multitude of ways to raise hassle free finance with terms that are competitive with no hidden surprises.
Delivering a secure and personal approach throughout each store, Cash Generator guarantees customers deals that are fair, simple and transparent.
What makes us successful?
There are a number of factors that make our company successful. Unlike many other businesses we are not dependant on one service or product to generate profit; in fact we have over 9 core income streams tailored to the needs of our customers.
Our success can be your success. Franchising provides you with an excellent opportunity to become part of a business that has a proven track record with products, services and procedures that have been tried and tested over many years.
With comprehensive training and an ongoing support structure ensuring excellent continuous guidance, it’s no surprise that more than 1 in 3 of Cash Generator franchisees go on to open additional outlets due to the success of their first store. In addition to this once stores are up and running, we regularly hold regional seminars, conduct interviews and weekly communication with regional development managers.
Our 9 income streams;
- Retail – Selling new and nearly new quality products at affordable prices, you can buy with confidence knowing that all our items come with store backed warranties and peace of mind.
- Short Term Loans – We provide our customers with some of the most competitive short-term cash advance loans to tide them over until payday arrives.
- 3rd party cheque cashing – We cash most 3rd party cheques on the spot – giving customers access to instant cash without the delay.
- Purchase of 2nd hand goods – We are always on the lookout for good quality products. If you have something you don’t use, need or want, come to us first and see what you can get cash in hand.
- Buy-backs – You can get an instant cash offer for your items and still have the option to buy it back within 28 days.
- Cash for gold – Turning your unwanted gold into cash couldn’t be simpler. Cash Generator pays the best prices for unwanted and scrap gold such as old rings, broken chains and damaged bracelets.
- E-commerce – Our retail website provides customers access to thousands of bargains and money saving financial services with a click of a button.
- Travel Money – This service offers the best rates on the high street with the challenge to customers that we’ll beat any rate, making your travel money go further.
- Western Union – A fast, easy and secure way of sending money aboard, our service guarantees convenience on all transfers completed.
For more information about our services, please see our corporate site
Where we are going?
In line with our on going expansion plan, Cash Generator will continue to develop the established buy, sell and loan concept with the introduction of further financial services, such as high street loans and retail credit.
Our new ‘express stores’ which have smaller footprints are focused primarily on buying and financial services, that along with new out of town projects that are propelling our plans to break into new regions and territories.
This year, as with all previous, we have outperformed the market and we intend to continue to climb the list of the UK’s top ten discount retailers bringing value to our customers, franchisees and shareholders.
Supporting the rapid growth of the business is a new brand strategy which is based upon providing a fresh prospective of the company’s product and service offering. In keeping with this, Cash Generator have also invested heavily TV advertising – which has already seen a dramatic increase in footfall and sales at stores.
The review of our banding and communication messages reinforces our promise to guarantee a fair deal for all our customers who look to Cash Generator as their first choice for buy, sell and loan.
