Typical franchisees normally acquire a franchise to benefit from the experience and knowledge of a successful franchisor. Combined with the provision of marketing and IT, we pride ourselves on the quality of our franchise support team. As one of our franchisees remarked “they could not be more helpful and understanding”.
Over time we have simplified the buying process to make it simple. Support is apparent from first meetings with Cash Generator which progress onto a highly developed GNVQ approved training program for the franchisee. Throughout the year we run a number of courses that are available for franchisees and their staff to help polish their skills.
Regional seminars are held several times a year and all franchisees are requested to attend and share information and ideas with each other and the franchisor. The franchisees gain help from their neighbouring stores, particularly the new members being supported by the more experienced stores.
Volunteer franchisees form a ‘Franchise Advisory Council’ committee with the franchisor and senior management in order to explore ways of maximising performance. This group meet several times a year to discuss future strategy and opportunities.
There has been major investment in new technology for the business. We have developed systems including EPOS and transactional website, to cover all aspects of the Cash Generator business. These are being constantly updated and improved.