The Cash Generator website went from strength to strength in 2011, allowing franchisees to benefit from extra revenue streams.
Visitor numbers exceeded 2 million by the end of 2011, a phenomenal 65 per cent increase on the previous year.
As more and more franchisees realise the benefits of uploading products to the website, figures show that revenue generated from web sales in 2011 was triple that of 2010.
Cash Generator is a truly multi-channel business and franchisees have embraced the Cash Generator website as they have looked to reach a wider audience and increase sales.
The website has enabled franchisees to have a national ‘shop window’ and sell to customers across the UK, in addition to its core local customers in the 3 mile radius of the store. The website also benefits regular store customers, as they can browse the items that are in store before visiting.
The investment that Cash Generator makes in TV advertising has also boosted traffic to the website. Following the September TV advertising campaign, traffic to the website doubled in the last quarter of the year and this success is only set to continue with the company’s ambitious expansion plans for 2012.
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