Customers passed through the Cash Generator doors in their droves last year, with footfall continuing to increase at pace throughout December, as the festive season saw savvy shoppers turning to the discount retailer to bag themselves a bargain.
The end of year success can be attributed, in part, to the 12 week see it, save it scheme, which helps customers spread payment costs at a time when budgets are stretched.
The popular initiative has been welcomed by franchisees, who benefit from the security of consistent payments over a three month period.
2011 also saw the roll out of the popular express store concept, with seven express stores opening across the UK in the last 12 months, increasing footfall in high traffic areas.
Offering convenience for consumers, Cash Generator express stores are located on busy arterial routes, combining high visibility for motorists and easy access for local residents, bringing people through to the store from the surrounding areas.
The pace of footfall growth for Cash Generator has been exceptional throughout 2011 and only looks set to increase further throughout 2012 with an exciting year ahead.
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