Do you have any tips on how to make the most of the internet for your business?
Steve Todd, franchisee at Llanrumney said: “When selling items on the Cash Generator website it is crucial to have an up to date product image and description with the right price to maximise web sales.
The descriptions must always be accurate and well written, including key words, to keep the product high up within search engines. Photography is also a key factor when selling online; all photos must do the products justice, as a clear, well thought out image can make a huge difference to a customer.
Paul Shannon, franchisee at Darwen said: “The website is a vital part of our business and an invaluable part of any retailer to generate revenue, however online activity also helps drive traffic to the high street store, as well as drive sales online. Regularly updating the website and issuing news about Cash Generator stores to online media channels ensures the name is consistently gaining online exposure, increasing brand awareness and recognition offline.
Nick Twigg, franchisee at Colwyn Bay said: “Maximising the internet is all about maximising the channels you have available to you and getting yourself seen as an expert in the field.
Search Engine Optimisation is so important to driving online sales. It is ok having a fancy website but people need to find it for it to be effective. Any website needs to drive people to look at it and that is what the website team at Cash generator do so well.
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